With the Enlightenment, the Industrial Revolution and Globalization, it is evident that the one true constant in our world is change. With changing consumer patterns, people are used to and experience something completely different from the past as they grow up. A few decades ago, people were required to read newspapers to find out the happenings of the world but now, all we need is our mobile device. Similarly, when it comes to hiring and retaining talent, we need to understand that this is a different target group from the past. With a different target group, we need a different strategy.
For any company that is focused on recruiting young talent, there is a need to understand the grave importance of Employer Branding now more than ever. As this Gallup report phrases nicely, “Millennials behaves as consumers of workplaces, shopping around for the jobs that best align with their needs and life goals.”
In the Article “Best Workplace for Millennials”, the way the top companies are getting ahead is through converting their employees into true brand ambassadors. This is because information is so easily accessible now. Millennials are accustomed to doing a simple search on the internet for everything they do.
“First impressions in the hiring process happen long before the first phone call or interview," says Ron Piccolo, a professor of management at the Rollins College Crummer Graduate School of Business.
This is because communication patterns and technological advancements have happened so rapidly in the last few decades. In the past, when the option of telephone calls and fax first became reality, it revolutionized the business world and made the world feel a little smaller.
Bringing it back to the start, we need to realize that to attract millennials that grew up in such a different environment, we need to adapt our communication avenues to what they are comfortable with. The surge of content through photography and videos is how millennials best receive and share information.
However, this is ultimately just a means to an end. Understanding how to get your message out is insufficient. People might get hooked and choose to apply to your company. However, the only true way to hire and retain talent is by properly aiding the world in realizing what your true Employer Brand is. Equipped with this knowledge, the ball is now in your court.
What are you going to do about your Employer Brand?